Thursday, September 15, 2011
Brand Relevance in a Changing World
Kathy Oneto | VP of Brand Strategy
In today's global market where growth is often elusive and hard won, a brand must evolve to maintain relevance. Evolution can take the form of new business models, extending product offerings into new territories, and targeting a new consumer group. In this Live Session, Kathy will discuss marketplace examples that demonstrate how you might drive evolution of your own brand to benefit from these key areas of growth.
If you haven't read the latest Anthem Sightings, Kathy's presentation will offer you the opportunity to learn from some of the key findings and apply them to evolve your brand for growth.
## About the Presenter: ##
Kathy Oneto is an experienced brand marketer with over fifteen years of marketing and general business management experience. Her previous positions include Co-Founder/Vice President of Marketing at Attune Foods and brand leadership roles at Clorox. Kathy graduated from the University of Virginia with a BS in Commerce and has an MBA from UC Berkeley’s Haas School of Business.