Thursday, April 23, 2015
Unlock the Opportunities: 5 Consumer Trends in Asia
Maxwell Luthy | Director of Trends & Insights
Staying ahead of the curve is essential for your brand. But in the APAC region, it can unlock a plethora of opportunities. That’s because the pace of change and innovation continues to accelerate across Asia. The evolution of consumer expectations is endless, and the year ahead will be one where fortunes are made, remade and unmade in every corner. Don’t miss Maxwell Luthy, Director of Trends & Insights at Trendwatching.com, as he breaks down five actionable consumer trends in Asia that can supercharge your brand. When it comes to the consumer market in Asia, you need to be nimble. The pace of change and innovation continues to accelerate across the region. Consumer expectations seemingly evolve every day. By looking at the trends powered by; continued urbanization, rising affluence and ever-more connectivity, you can unlock a wealth of opportunities and fortune for your brand in Asia, and beyond. Join us as Maxwell Luthy breaks down the top five consumer trends in Asia for 2015. As the Director of Trends & Insights for Trendwatching.com, he’ll take you through the current state of affairs in Asia and how this year will be one of possibilities. From “perfect payments” to “taboo busters”, these actionable trends can unlock the potential to supercharge your brand in the APAC region.
## About the Presenter: ##
Maxwell was the Director of tw:in (trendwatching.com’s 2,600+ international spotter network) from 2011 to 2013. He is now responsible for overseeing the content for trendwatching.com’s Premium Service, and has contributed to four of the annual Trend Reports. Maxwell has hosted meetups with spotters in Istanbul, Manila, Johannesburg and Paris. He has presented for multiple universities (such as INSEEC, London Metropolitan University and Cass Business School), facilitated ideation workshops for leading brands, and delivered keynotes at conferences around the world. Maxwell has been quoted as a trend expert in publications such as the Financial Times and Dots Digital Arts Magazine, and interviewed for radio by the Australian Broadcasting Corporation. He has a degree in Economics and Economic History.