Thursday, May 17, 2018
Doing Good Demands Good Design: Soap = Hope
David Simnick and John-Paul Doyle | CEO & Co-Founder and Senior Creative Director
Soapbox and Anthem Worldwide NY
Learn how Soapbox grew business up to 3X at some retailers — with the right combination of powerful design, excellent products and a mission worth everyone’s attention.
In this webinar, you’ll learn:
- How to connect with your consumers emotionally in a competitive market
- How to use design to answer your core consumers’ questions in a powerful and beautiful way
- How to make your product proudly displayable on store shelves, in the home and online
## About the Presenters: ##
John-Paul Doyle brings 15 years’ experience developing consumer and private brand packaging systems and integrated marketing campaigns, in categories ranging from beauty to beverage, hard goods to prestige. His experience working with companies and brands includes CVS, Safeway, Ahold USA, Diageo, Unilever, Kraft, Godiva, Burt’s Bees, Johnnie Walker and Evian.
Soapbox was founded in 2010 by David Simnick and Dan Doll with a simple mission: to empower people to change the world through everyday, quality purchases. Simnick made the first batch of soap in his college apartment while still at American University. Eight years later its products are in retailers across the nation and nearly three million donations have been made!