August 23, 2018
Transparency and Choice: Winning With Today's Consumers
Jenny Zegler | Associate Director
Mintel Food & Drink
Learn how to inspire confidence in your brand by taking advantage of two leading consumer trends: Full Disclosure and Self-Fulfilling Practices.
In this webinar, you’ll learn:
- The trends in rising claims — such as ethical and organic — as distrust increases from consumers who want reassurance about food and drink
- How technology is enhancing transparency from supply chains and blockchains so that consumers feel more trusting
- How providing healthy and indulgent options connect with consumers empowered with their self-care and emotional-care choices
## About the Presenter: ##
Associate Director Jenny Zegler is the dedicated trends analyst on the Mintel Food & Drink platform, blending Mintel Trends expertise with food and drink-specific topics such as health and wellness, formulation, sustainability and retail innovation. In addition to monthly trend analysis, Jenny has led Mintel’s Global Food & Drink Trends project since 2015.