Thursday, April 21, 2016
Nestle – Projecting the Future of Retail
Rob Hollands | Director of Brand Experience
The future holds enormous changes for the physical retail space. Selling products will no longer be enough — the brands that succeed will be selling experiences. Brick and mortars are selling experiences, not just products. Physical retail spaces must deliver a connected brand story as shoppers are turning to mobile devices to search, compare prices and seek recommendations. We are helping brands win these opportunities with connected experience design.
## About the Presenter: ##
As Director of Brand Experience at Anthem Worldwide, Rob is responsible for delivering insights and innovations to clients to grow our client partnerships in Europe and beyond. He focuses on “connecting the pack” to digital experiences, developing strategies and creative that engages consumers in new and innovative ways. Over his 15+ years in the industry, Rob has brought digital strategies to a wide range of clients in the CPG, finance, apparel, and cosmetic industries. He has been an active leader at Anthem for more than nine years, leading client strategy and crafting the very best, award-winning experiences.