Thursday, November 16, 2017
Why Brand Engagement Isn’t All About Your Brand
Eleanor Dake and Amy Small | Director of Client Engagement and Group Creative Director
Go beyond your brand’s core messaging to surprise and delight. The most engaging brands break through the statistics to reach a deeper awareness.
In this webinar, you’ll learn:
- How to transform your brand by tapping into unexpected human motivations
- How 5 leading brands have approached brand engagement
- How to build your strategic platform
## About the Presenter: ##
Eleanor Dake is responsible for managing Anthem’s client relationships. From her years of experience in the agency environment, her ultimate goal is to ensure that the client and agency team are able to uncover the strategic and creative common ground to develop solutions that drive toward successful consumer engagement. Both as a consumer and as a marketing professional, Eleanor enjoys being surprised by new ideas and finding that sweet spot between the data and the delightful “a-ha” moment!
Amy Small brings nearly 15 years of creative and strategic experience in traditional and digital advertising, brand development, social content, non-profit support, and .com platform experiences to her role as group creative director for Anthem Atlanta. Her work has been recognized by the Webbys, Effies, Addys and NY Festivals, and she is an active participant in the 3% Movement to bridge the gender gap in creative advertising leadership.