Thursday, March 7, 2013
Bridging Brands & Borders: 12 Observations from 20 Years in Asia
Craig Briggs | Managing Director
Perhaps no region of the world has changed more than Asia in the past two decades. And the pace of change is seemingly accelerating. Craig Briggs, Brandimage Managing Director in Asia, brings 20 years of Asia-based brand-building experience to this Live Session. Among his topics:
THE POWER OF DIVERSITY: How brands benefit by seeing new and different opportunities.
THE POWER OF RESILIENCE: How brands succeed by embracing Asia's resiliency, flexibility and nimbleness.
THE POWER OF AMBITION: How brands earn respect by exuding confidence.
THE POWER OF SCOPE: How brands are moving away from Tier 1 cities to achieve new growth.
Bridging Brands & Borders: 12 Observations from 20 Years in Asia is a must-attend for executives, marketers and creative whose brands want to better understand the changing terrain in Asia.
## About the Presenter: ##
Craig is Managing Director, Asia of Brandimage – Desgrippes & Laga, part of the brand development practice of Schawk Inc. Briggs joined international branding and design firm Desgrippes Gobé in 2000, responsible for the company’s Japan and Korea Operations.