Thursday, October 25, 2012
Connecting With The Millennial Generation
Bruce Levinson | VP of Brand Strategy
In this BrandSquare Live Session, Anthem Worldwide Vice President of Brand Strategy, Bruce Levinson, discusses how marketers can help their brands connect with this dynamic and important generation of shoppers. Levinson will discuss these important topics, followed by a lively Q&A with attendees:
- How Millennials interact with digital and traditional media
- How Millennials perceive brand authenticity and express their loyalty
- What evolving strategies are working to connect with Millennials and build strong relationships
If your brand's performance depends on its connection with dynamic young consumers, you don't miss this!
## About the Presenter: ##
Bruce is a passionate architect of brand strategy, collaborating with clients to define distinct and compelling selling propositions. He brings 20 years of blue-chip marketing experience from both agency and client perspectives.
Bruce joined Anthem from Unilever, where he managed a portfolio of brands as Brand Development Director, NA Skin Care. Prior to that he worked at Unilever’s London headquarters in a global marketing role, and also held various marketing positions in fabric and skin care categories.
Earlier in his career, Bruce worked as an account executive at DMB&B and Ammirati Puris Lintas advertising agencies on brands from The Procter & Gamble Company and MasterCard Worldwide. Bruce graduated with honors from Franklin & Marshall College.