On-Demand Webinars

Thursday, June 21, 2018

Marketing to Today's Youth Culture

Jeff Fromm | President

FutureCast

Gen Z is here and spending. With attention spans shrinking, see how brands are using emotional connections and innovation to break through.

In this webinar, you’ll learn:

- The 4 new frameworks required for brands to engage the largest, most diverse consumer group yet
- How to understand and apply the 6 mindsets of young consumers that drive brand performance
- The differences between Gen Z and their older millennial cousins
## About the Presenter: ##
Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted all over the world and has over 25 years of brand marketing consulting experience. He is a contributing writer at Forbes and co-author of three books: Marketing to Millennials, Millennials with Kids, and Marketing to Gen Z.

Jeff is president of FutureCast, a consumer trends consultancy that is a division of the ad agency Barkley. While others talk about trends, Jeff and his partners are actively applying trends to create marketing and innovation best practices. His humorous stories and proactive strategy paradigms are supported by hard research and real client profit growth.

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