Thursday, August 18, 2016
Off the Starting Block: Making the Most of New FDA Label Regulations
Michael Leeds & Bruce Levinson | SVP Client Engagement, Americas at SGK & VP, Client Engagement at SGK
You need to redesign your package to meet the new FDA nutrition label requirements by July 26, 2018. Do you see compliance as a burden? Take inspiration from brands that have built their success by seeing every market change as an opportunity. Leeds and Levinson will explore the strategies that food and beverage leaders are already putting into place, at this early date, to ensure their new packaging goes beyond compliance to create a competitive brand advantage.
## About Michael Leeds: ##
Michael Leeds has been deploying brands and brand processes for more than 25 years. He evaluates brand programs through KPIs, which provide insights into the effectiveness and efficiency of the program’s tools, workflows, and resources.
## About the Bruce Levinson: ##
Bruce Levinson is a passionate architect of brand strategy, highly experienced in translating consumer insights and client needs. His experience helps clients meet market and regulatory demands, while driving brand initiatives domestically and internationally.