Wednesday, November 15, 2018
The Hidden ROIs of the Connected Package
Larry Logan | Chief Evangelist
Connected packaging is the new frontier. See examples demonstrating the benefits of always-on, network-connected packaging.
In this webinar, you’ll learn:
- How design and technology come together to improve consumer experiences and store operations
- How Signal Rich™ art gives package creators greater control of code aesthetics
- How leading retailers and brands gain operational efficiencies, cost savings and opportunities for greater brand affinity
## About the Presenter: ##
Larry Logan enjoys more than 30 years of success in marketing and creativity, repeatedly developing brands that become industry leaders. He is currently the Chief Evangelist at Digimarc Corporation, the inventor of the imperceptible Digimarc Barcode identifier for all types of media. Larry works closely with leading CPGs and retailers on creative solutions with connected packaging, and leads the company’s efforts in demonstrating benefits of Digimarc Barcode for SmartLabel® and Bio-Engineering product transparency disclosures without the need for the imposition of additional 2D codes on packaging. He is the recipient of more than 100 Gold- and Platinum-certified records in entertainment industry marketing campaigns. The World Brand Congress recently named him among the 100 Most Influential Global Marketing Leaders.