Thursday, December 8, 2011
Does Your Packaging Speak Human?
JoAnn Hines | Packaging Consultant
Information overload. We all suffer from it. With a plethora of external influences pulling at retail, what is going to persuade the consumer to zero in and choose your product? More importantly, are you speaking the right language to sway someone to read the product information on the package and make the purchase?
It takes about 2.6 seconds to make a purchase decision. Why will someone pick up your product instead of your competitor's? What compels them to buy your product? What will make your product "connect" over another?
By the end this recorded live webinar, you will have gained the knowledge necessary to hear your package and see your product through the eyes of the consumer.
## About the Presenter: ##
JoAnn Hines is a packaging consultant with more than 35 years of global packaging expertise, with a comprehensive command of the power of social media, branding, design and merchandising through the right packaging. Ms. Hines knows what’s hot in packaging and what’s not, and she shares trends, issues, technologies and innovations you need to know that can improve your success in selling your products. Ms. Hines has traveled the world speaking on packaging trends and technologies at major packaging trade shows, and her packaging columns are syndicated around the world. Her globally recognized brands are PackagingDiva.com, PackagingUniversity.com and most recently PackagingLaunch.com. Her personal mantra is answers, advice, results.