Thursday, February 16, 2017
The Inside Scoop on 4 Creative Leadership Models in CPG Companies
Scott Lucas | Managing Director
Design strategy and creative leadership are more important than ever. In this webinar, Scott Lucas will analyze four archetypical design management approaches to help clients and agencies understand the benefits and pitfalls of each style. In the constantly evolving world of CPG brand design, knowledge is key.
## About the Presenter: ##
Scott is a second-generation branding and design leader who began his professional career 20 years ago as an account executive in Philadelphia and New York before moving to Cincinnati. As Managing Director, Scott leads the Brandimage North America team to deliver exceptional and meaningful branding and design solutions. For Scott, effective package design leverages an optimum mix of shopper motivation and consumer connection. He has created and implemented global packaging strategies in the U.S., Europe and Asia and has worked in every category, from consumer products to pharmaceuticals. Clients include some of the world’s largest brands: Procter & Gamble, Kellogg’s, Kraft Heinz, 3M, Schwinn, PPG, Wrigley, AT&T, General Motors, Anheuser Busch, Frito-Lay, Wal-Mart, Bayer, American Express, Johnson & Johnson, The Scotts Company and ConAgra.