Thursday, July 12, 2012
The True Potential of Shopper Marketing
Heidi Schoeneck | SVP/Executive Creative Director
Shopper Marketing is a science – measured, rational, ROI-proven. That’s why 83 percent of CPG executives in a recent survey are planning bigger spends over the next three years. The key realities:
- Shopper Marketing is also an art – speaking to emotions that inspire differentiation, action and loyalty.
- The shopping path is complex, increasingly using digital to drive engagement and sales.
- Speaking to hearts AND minds is the key to unlocking the potential of Shopper Marketing.
## About the Presenter: ##
Heidi Schoeneck has received significant industry recognition for her creative and design contributions to the Shopper Marketing industry, including PRO, Tempo, POPAI and Globe Awards. Prior to joining Schawk, Inc, she held creative leadership roles at several leading marketing organizations, including DraftFCB, Euro and most recently Arc Worldwide, where she was SVP/Group Creative Director. She received her Bachelor’s of Fine Arts degree from the University of Michigan.