Thursday, April 24, 2014
The Retail Imbalance In Emerging Markets
Kathryn Sloane & Spencer Ball | Director of Growth & Creative Director
SGK & Anthem
In this Live Session, Spencer Ball, Creative Director at Anthem, Singapore and Kathryn Sloane, Director of Growth at SGK, Singapore draw from 30 years' experience building brands in emerging markets. They'll explore where marketers typically go wrong and discuss the building blocks for creating an impactful, profitable brand experience in the retail terrain of emerging markets.
## About Kathryn Sloane: ##
Kathryn Sloane leads growth for SGK, driving business and market development initiatives for the APAC region. Hailing from Melbourne, Kathryn has lived and worked in various parts of the world including Sydney, London, Hong Kong and Singapore. Kathryn has more than 16 years' experience (8 of those in Asia) in strategic brand consultancy, marketing and business development for clients such as 3M, Campbell’s, Danone, Diageo, FrieslandCampina, Philips and Unilever. Prior to joining SGK, Kathryn worked with Design Bridge, Pearlfisher and Blue Marlin.
## About Spencer Ball: ##
Armed with over 20-years experience working with global, regional and local brands across Asia, Spencer leads the Anthem team from their regional headquarters in Singapore. Spencer has headed retail branding, packaging design and corporate identity projects for the likes of Unilever Japan, Tesco China, Timberland, Watsons, Wrigley, Kodak, Banco De Oro and Bridge Alliance. Prior to joining Anthem, Spencer was Creative Director at Interbrand and before that he was with Fitch in Singapore, where he established himself in the creative and design industry in Asia. Spencer’s favorite past-time is trawling the streets of Tokyo for fresh designs and ideas.