Thursday, December 17, 2015
Seven Steps to Winning on the Digital Shelf
Bruce Miller | Vice President, Product Development
How is your brand presented on the digital shelf? Does it equal your in-store standards? Do shoppers see beautiful, timely packaging, with all the product information they need? Can they buy with confidence that what they see is exactly what they’ll get? In this Live Session, SGK’s Vice President for Product Development Bruce Miller will show you how to take control of the digital shelf in seven steps – so consumers can identify with and trust your brand at every point of purchase.
## About the Presenter: ##
As Vice President of Product Development for SGK, Bruce Miller leads the practical application of new technologies to the brand deployment requirements of SGK’s clients. His deep expertise in graphic production and management has helped advance the application and performance of graphic workflows for many of the world’s most prominent brand owners. A champion of innovation at SGK for more than 25 years, Bruce has played a pivotal role in the company’s transition from conventional analog to today’s advanced digital technologies and processes.