Wednesday, February 18, 2016
Turn the Nutrition Facts Label Update into Your Competitive Advantage
Carol Best | Senior Vice President of Client Engagement
Consumers want better, more transparent labeling, and the brands that capitalize on this can turn the nutrition facts label update into a competitive advantage.
The FDA nutrition facts label update presents brands with a unique opportunity to get ahead of the competition. Carol Best, SVP of Client Engagement at SGK, will outline five steps to turn the nutrition facts label update into a competitive advantage for your brand.
## About the Presenter: ##
Carol Best has fifteen years of expertise in brand strategy and client management guiding the development and stewardship of some of the world’s most well-known brands. Carol’s ability to articulate a clear, insightful strategy has helped leading marketers strengthen their agency partnerships, brand portfolios, improve brand performance, and empower brand management support through a disciplined program. Prior to joining SGK, Carol worked with Interbrand (New York and Cincinnati), where she helped build a strategy department to service Procter & Gamble, and was part of the firm’s innovation team. She holds a B.S. in Economics and Marketing from The Wharton School of Business at the University of Pennsylvania.