Thursday, June 25, 2015
Digital Brands Going Brick-and-Mortar (Things Get Real, Real Fast)
Alex Vera | Director of Creative Services
Companies like Google and Nickelodeon are doing something novel and unique: translating digital brands to brick-and-mortar. It isn’t easy. Alex Vera, Director of Creative Services at IDL Worldwide, will explain the analytic and creative processes that Google and Nickelodeon each went through to bring forth their brick-and-mortar stores. Their decisions might seem surprising at first. But Vera explains the core brand components that each company leveraged and reinterpreted to create highly effective, on-brand retail experiences. There are lessons here for every brand that needs to understand its own assets.
## About the Presenter: ##
As Director of Creative Services for IDL, Alex Vera brings over 16 years of experience in retail design to IDL. His career has focused on creative leadership, retail strategy, environmental graphics, fixture design and conceptual/thematic development. He leads the combined IDL design studio which is comprised of industrial designers, print, 2D and 3D. Alex has executed projects for global brands, including Nike, Starbucks and Coca Cola. He was recently selected by design:retail as one of the publication’s Top 40 Under 40. Alex holds a bachelor’s degree in Industrial Design from Pratt Institute in New York City. He has worked as a Designer and Creative Director for several prestigious, retail-centric firms, where he designed and deployed initiatives for some of the world’s most recognized consumer and retail brands.