Thursday, May 18, 2017
4 Insights You Can Unlock by Mapping the Customer Journey
Rachelle Sokan | Engagement Manager, Client Solutions
A customer journey is a series of interactions a customer experiences with a company or brand to complete a specific goal, such as making a purchase or learning more about a product. The journey begins before customers interact with your brand and it continues long afterward as they reflect on the experience they had. By uncovering the engagement path your customers follow, you’ll gain insights to help you build stronger, more loyal relationships with them.
## About the Presenter: ##
The game changer. The trusted partner. As a digital content expert, Rachelle provides clients a holistic strategic approach to more meaningfully connect to their customers in an ever-evolving digital landscape. With a background deeply rooted in consulting and e-commerce content strategy, Rachelle leverages the power of design thinking with process optimization to elevate and differentiate brands in a competitive marketplace. Boundless curiosity and authentic zeal for life keep Rachelle ahead of the game and an inspiring leader.