Thursday, May 22, 2014
Decoding the Design of Motivation
Rob Swan | Executive Creative Director
In this new BrandSquare Live Session, Rob Swan, SVP and Executive Creative Director at Brandimage, will examine how design can be elevated beyond what is seen, but how it also defines what is felt. Don’t miss out on an eye-opening opportunity to see firsthand, how design can incite emotions to tell stories that spur action, gain trust and build equity.
## About the Presenter: ##
As SVP, executive creative director for Brandimage, part of the brand development group of SGK, and previously creative director for Kimberly-Clark Corporation, Rob Swan has been a tireless advocate for the branding-building power of design – responsible for both designing and defining agency creative workflow and methodology as well as global 360-degree visual equity management for a major global CPG company. His work has earned numerous awards and recognition for creative excellence.