On-Demand Webinars

Thursday, January 19, 2012

Marketing to 3 Generations of Women

Kathy Oneto | VP of Brand Strategy

Anthem

American women have newfound power. While they embrace it, they also face persistent expectations to do it all, look good, and be nice — regardless of age. This dichotomy is an opportunity to market to women in a new way, whether they are Millennials, Generation X, or Baby Boomers.
## About the Presenter: ##
Kathy Oneto is an experienced brand marketer with over fifteen years of marketing and general business management experience. Her previous positions include Co-Founder/Vice President of Marketing at Attune Foods and brand leadership roles at Clorox. Kathy graduated from the University of Virginia with a BS in Commerce and has an MBA from UC Berkeley’s Haas School of Business.
http://www.anthemww.com/

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